The Glory Candle

Brand Identity Form

Brand Identity Brief

Tell us about your brand so we can design a logo and identity that fits your vision.

Your Information

Where can we reach you?

We'll use this to send your finished brand brief and follow up.

Please enter your name and a valid email.

Brand Name

What is your brand name?

This is the name customers will see on your candles and packaging.

Please enter your brand name.

Alternate / Short Name

Do you have a shorter name or nickname?

Optional — used when the full name is too long for a small label.

Brand Meaning / Story

What does your brand mean? Share the story behind it.

Optional — but very helpful. What inspired you to start?

Brand Feeling

How do you want people to feel when they experience your brand?

Look at the examples and choose the feeling that is closest to your vision.

Please choose a brand feeling.

Logo Direction

Which type of logo do you prefer?

You don't need to know anything about logo design. Look at the examples and choose the type that feels closest to what you imagine for your brand.

Please choose a logo direction.

Color Identity

Choose your main brand color.

Pick the color that best represents your brand. You can describe more later.

Please choose a main color.

Specific Symbol Idea

Do you already have a specific symbol or icon in mind?

For example: a flame, flower, moon, initials, object, shape, or another idea that has meaning to you.

Please choose one option.

Describe your symbol or icon idea.

Existing Brand

Are you already selling your candles?

This helps us understand where your brand is today.

Please choose one option.

Where do you currently sell? (website, social media, store)

Target Customer

Who is your ideal customer?

Think about their age, lifestyle, values, and what they care about.

Please describe your target customer.

Inspiration Brands

Which brands inspire you?

Optional — list any brands (candle or not) whose style you love.

Visual References

Upload any images that inspire you.

Optional. Mood boards, colors, logos, or photos. PNG or JPG, up to 10MB each.

Your answers are saved on this device. We'll connect this form to our system soon.